I’ve been in the Digital Marketing space from as early as 2004. But back in the day, before Social Media blew up, you only had one choice when it comes to marketing your business online — you had to pay to play. And just like what I always say, you have to market your business. That’s non-negotiable because you have to get your business out there. Luckily, in this day and age, with the help of Social Media, it’s become possible for you to do that for free. Now, when I say free, I don’t mean that you no longer need to invest your time and your money in Social Media Marketing — but it’s definitely more cost-effective than any other forms of traditional marketing.
But Social Media definitely has a dark side. Here’s how it’s killing the game and how it’s killing your sales:
- Information Overload
Social Media (and the Internet in its entirety) is an endless fountain of information. Simply type in a couple of letters and you can easily find innumerable experts, coaches, strategists, gurus, etc. — you name it! There are always so many of these people that are saying so many different and conflicting things that are deemed essential in order to take your business to the next level. Of course, this isn’t necessarily a bad thing. But you have to keep in mind too that even before Social Media, businesses, experts and other people like me have been able to establish thriving businesses without the aid of all these gurus and coaches. We just went out there and did it.
There are always so many of these people that are saying so many different and conflicting things that are deemed essential in order to take your business to the next level. Of course, this isn’t necessarily a bad thing. But you have to keep in mind too that even before Social Media, businesses, experts and other people like me have been able to establish thriving businesses without the aid of all these gurus and coaches. We just went out there and did it.
Always remember: It’s possible for your business to make it without the help of experts. It’s definitely a good thing to allow yourself to be inspired by someone who has succeeded before you, but it’s not the be all and end all. So don’t overwhelm yourself with too much information coming in from several different directions.
- The Amount of Time You’re Investing on Social Media
I’ve already said it, marketing your business is an absolute non-negotiable. It takes time though and once it has paid off and you get interest from people, you still have to take time to reach out to those people so you can actually sell your services.
I know so many people who are constantly on Social Media from when they wake up in the morning up until they count the last sheep at night — I even remember asking someone about turning off their notifications! To which, I got, “I can’t because I might miss something!” as a response. You know what I said to that? “YOU MIGHT BE MISSING SOMETHING NOW!” and you know what that something might be? MONEY! Because there’s only so many hours in a day, people! And if you spend all your time checking every ping and ding your phone makes, you might miss out on plenty of opportunities to make a sale.
- You Lose Your Ability and Your Confidence in Making Decisions
It’s already been mentioned that the Internet and Social Media are endless fountains of information. Another possible downside to that aside from Information Overload? When you’re receiving all of this information from many different sources, you’re actually programming your brain to believe that in order for you to make a decision about your business, you need to consult someone or something first. Whether it’s a website, a podcast, a book, a paid course or a coach, you lose your confidence in deciding for your business without even realizing it. And unfortunately, a lot of times and for a lot of people, consulting a book or even an expert might not help either. And so you’re just left not feeling confident about deciding for your business, forgetting that in order for other people to believe and trust in your business, you have to do it yourself first. And believing in your business means believing in yourself because YOUR BUSINESS IS YOU. There are people who can’t make decisions towards moving forward in their business without consulting something or somebody, and that way of thinking is just disastrous. Not to mention it makes you lose money because of your inability to move forward and therefore progress.
If you’re passionate enough about something, all that’s missing in order for you to succeed is to go out and be willing to fail. If you don’t have the willingness to do the work and still have some people tell you no, you won’t succeed. You hire coaches like me to help soften the blow that you get from failing, not to eliminate failure altogether. I can help shorten your path, but it doesn’t mean you’re not going to have to go through it. Passion is another non-negotiable in business, but keep in mind that you have to be actionable too.
Some people look up to others and think they have it easier. There are even those who approach me and tell me I’m an overnight success but they couldn’t be more wrong. In fact, let me tell you something: I’m already about 300 videos deep into this — and 300 videos is definitely not something you do overnight! I started my first business 13 years ago and when I decided to leave so I can start kellyjamespro.com, not everyone was on board. Just imagine the reaction I would get from friends and family whenever I’d tell them I was leaving to pursue helping introvert entrepreneurs sell their services… No one believed in me! I’d always have people questioning my decisions and asking me questions like, “How are you going to do that??” or “How are you going to convince people?” and I always just answer with, “I just know I can do it.”
And when I sent my first invitation, only one person signed up. That would have made some people quit — but not me. Not when I have the passion and not when I believe in my business. In fact, it got me very excited (someone actually paid me for my knowledge!!!) and my business and I have been moving forward ever since.